Free
$0
- 1 show
- 1 Snapshot a month
- Your top 5 brand matches
- Media kit with a small badge
- Every sample report
Find sponsors who already love your listeners
An AI agent uses Qloo taste data to rank the brands your listeners love.
Your midroll
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Coffee roaster
Easy yesFit91Sponsors shows like yours
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Notes app
RealisticFit84Shares your listeners' taste tags
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Budgeting app
Easy yesFit78Your listeners love it more than most
What podcasters say, paraphrased from r/podcasting in 2026
Brands keep hinting that we're not big enough.
Months of pitching, then maybe one sponsor for one episode.
Sponsorship pricing feels like a mysterious formula.
Only 39% of podcasters make money from their show. 48% of the rest say their audience is too small. RSS.com podcaster survey
How it works
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Add your show
Search by name. Downloads and similar shows are optional.
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Watch the agent research
In a few minutes, it maps taste and checks sponsors.
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Pitch the brands that fit
Ranked matches with evidence. One click writes the pitch.
What makes this different
- Qloo taste data
- Brands your listeners love more than most people do. Not topic guesses.
- Proven sponsors
- Brands already sponsoring shows like yours, with the show and date.
- Honest labels
- Audiences are modeled from Qloo taste data, not measured. We say so.
The old way vs Midrolo
| The old way | With Midrolo | |
|---|---|---|
| Choosing brands | Guess from your topic | Ranked by your listeners' taste |
| Proving fit | Downloads and countries, nothing on taste | Shared taste and proven sponsors |
| Pricing a spot | A mysterious formula | Editable rate card from published benchmarks |
| Landing the deal | Marketplaces that take a cut | Pitch directly. No commission. |
Sample reports
Sample reports are on their way.
Check back soon, or see your own show's top matches with a free Snapshot.
Get my free SnapshotPricing
Start free. No commission on any deal you land.
Creator
$19/month
$190/year
- 1 show
- 4 full reports and 40 pitch packs a month
- Every match, with its evidence
- A pipeline for your pitches
- Media kit without the badge
Pro
$49/month
$490/year
- 3 shows
- 12 full reports and 150 pitch packs a month
- Deeper scan: 12 similar shows, not 8
- CSV export of your pipeline
- Everything in Creator
Sprint
- Everything in Pro for 30 days
- One payment, no renewal
- Good for a new season's launch
$49 once
Free Pro access during the Qloo hackathon judging, through Nov 6. Every account gets Pro features with 1 full report, while the promo budget lasts.
Questions
Where does the data come from?
Qloo's taste graph tells us what people with your listeners' tastes love more than most people do (brands, music, TV, podcasts and places) and how they lean by age and gender. Podcast Index gives us your show's details. Your RSS feed, and the feeds of similar shows, give us episode notes and the sponsors those shows mention.
An AI model, reached through OpenRouter, plans the research and writes the reasons and pitches from those results. Every brand in a report comes from Qloo's data (results are cached for up to a week).
Is this my real audience?
No. It's modeled from Qloo taste data, not measured. We never see your listener list or your hosting stats. A report describes people whose tastes match your show's: what they love, where they live and how they lean. Age and gender are shown as leans, never as percentages.
That's strong evidence of fit to show a brand. It isn't a headcount.
What's a proxy profile?
Many small shows aren't in Qloo's graph yet. When yours isn't, we build the taste profile from comparable shows, guests and topics found in your feed, plus any shows you tell us your listeners love. The report labels it a proxy profile and lists each of those seeds with where it came from.
What doesn't a report prove?
That a brand will say yes, or what it will pay. Fit scores rank brands by shared taste and sponsorship history; they aren't a forecast. Downloads are the numbers you enter, and we don't look up contact emails. The pitch pack tells you which role to look for.
Do you email brands for me?
No. You send every pitch yourself: copy it, or open it in Gmail. There's no bulk sending, and Midrolo takes no commission on any deal you land.
Who are the sample reports about?
Public podcasts, researched by the same agent you'd use. Each one is labelled “Sample report. Not affiliated with the show.” The shows didn't ask for them and aren't connected to Midrolo.
Can I cancel?
Yes. Monthly and yearly plans cancel from your account page and run to the end of the period you paid for. The Sprint plan is a single payment and never renews.
What happens to my data?
Your shows, reports, pitches and notes are visible only to you, unless you publish a media kit. Deleting your account deletes all of it. The privacy page has the details.