Pricing

Qloo's taste graph tells us what people with your listeners' tastes love more than most people do (brands, music, TV, podcasts and places) and how they lean by age and gender. Podcast Index gives us your show's details. Your RSS feed, and the feeds of similar shows, give us episode notes and the sponsors those shows mention.

An AI model, reached through OpenRouter, plans the research and writes the reasons and pitches from those results. Every brand in a report comes from Qloo's data (results are cached for up to a week).

No. It's modeled from Qloo taste data, not measured. We never see your listener list or your hosting stats. A report describes people whose tastes match your show's: what they love, where they live and how they lean. Age and gender are shown as leans, never as percentages.

That's strong evidence of fit to show a brand. It isn't a headcount.

Many small shows aren't in Qloo's graph yet. When yours isn't, we build the taste profile from comparable shows, guests and topics found in your feed, plus any shows you tell us your listeners love. The report labels it a proxy profile and lists each of those seeds with where it came from.

That a brand will say yes, or what it will pay. Fit scores rank brands by shared taste and sponsorship history; they aren't a forecast. Downloads are the numbers you enter, and we don't look up contact emails. The pitch pack tells you which role to look for.

No. You send every pitch yourself: copy it, or open it in Gmail. There's no bulk sending, and Midrolo takes no commission on any deal you land.

Public podcasts, researched by the same agent you'd use. Each one is labelled “Sample report. Not affiliated with the show.” The shows didn't ask for them and aren't connected to Midrolo.

Yes. Monthly and yearly plans cancel from your account page and run to the end of the period you paid for. The Sprint plan is a single payment and never renews.

Your shows, reports, pitches and notes are visible only to you, unless you publish a media kit. Deleting your account deletes all of it. The privacy page has the details.