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Darknet Diaries

Sample sponsor report, a public show by Jack Rhysider

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Sample report. Not affiliated with the show. Brand names are real; the audience is modeled from Qloo taste data, not measured.

At a glance

  • Who listens

    This show draws a mostly male, tech-savvy audience aged 25 to 29 and 45 to 54, concentrated in cities like…

  • Best fits

    Sophos, Mcafee and Symantec

  • Next step

    See who fits your own show.

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Approach cybersecurity brands first, such as Sophos, Mcafee and Symantec, which share the audience's Technology and Cybersecurity tastes.

This show was profiled directly on Qloo, with taste tags including hacking, cybersecurity and true crime.

Sponsor matches

23 brands, best fit first

Show all 23 matches Show only the top 10

This show's audience

What people with this show's listeners' tastes love more than most people do, from Qloo taste data.

Interests
  • Cybercrime
  • Hackers
  • Cybersecurity
Brands
  • Kaspersky
  • Mcafee
  • Symantec
Podcasts
  • Malicious Life
  • Click Here
See all tastes

Each one says how much more this audience likes it than most people do.

Interests

  1. Cybercrime Far more than most
  2. Hackers Far more than most
  3. Cybersecurity Far more than most
  4. Technology Far more than most
  5. Computer Science Far more than most
  6. Infiltration Much more than most
  7. Identity Theft Much more than most
  8. Heist Much more than most

Brands

  1. Kaspersky Far more than most
  2. Mcafee Far more than most
  3. Symantec Far more than most
  4. Sophos Far more than most
  5. Splunk Far more than most
  6. The Linux Foundation Far more than most
  7. Duo Security Far more than most
  8. VMware Far more than most
  9. Cisco Far more than most
  10. GitLab Far more than most
  11. ESET Far more than most
  12. DigitalOcean Far more than most
  13. Brave Software Far more than most
  14. Mozilla Corporation Far more than most
  15. MongoDB Far more than most
  16. Raspberry Pi Far more than most
  17. GitHub Far more than most
  18. Pluralsight Far more than most
  19. Heroku Far more than most
  20. IBM Far more than most

Podcasts

  1. Malicious Life Far more than most
  2. Click Here Far more than most
  3. Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec Far more than most
  4. Smashing Security Far more than most
  5. BrakeSec Education Podcast Far more than most
  6. CyberWire Daily Far more than most
  7. Hacking Humans Far more than most
  8. CYBER Far more than most
  9. CISO Series Podcast Far more than most
  10. Hacked Far more than most

Age and gender

  1. 24 and under : A bit above average
  2. 25 to 29 : Well above average
  3. 30 to 34 : About average
  4. 35 to 44 : Well below average
  5. 45 to 54 : A bit above average
  6. 55+ : A bit below average

Gender Leans strongly toward men

Modeled from Qloo taste data, not measured.

Where they are

United States

Top places: Seattle, San Jose and San Francisco

Loading map…

Modeled from Qloo taste data. Handy for regional and local sponsors.

How we built this

Show the taste profile, steps and method

Taste profile

Built from the show on Qloo

Qloo knows the show, so this profile starts from its own audience.

  • Darknet Diaries this show on Qloo
  • Cybersecurity Topic: cybersecurity
  • Hacking Topic: hacking
  • True Crime Topic: true crime
  • Data Breach Topic: data breaches
  • Technology Topic: technology

Not found on Qloo: Jack Rhysider

Research steps

Done Reading the last 15 episodes… 0.1s
Asked
Darknet Diaries
Came back
Read 15 episodes
Done Looking up shows, artists and topics on Qloo… 1.8s
Asked
Darknet Diaries, Jack Rhysider, Hacked, Cyber, Risky Business, cybersecurity, hacking, true crime, technology, data breaches
Came back
Found 4 of 5 names and 5 of 5 topics on Qloo
Done Saving the taste profile… 0.0s
Asked
1 entity and 5 tag ids
Came back
1 entity and 5 tag seeds (direct profile)
Done Building the audience's taste profile… 31.8s
Asked
1 entity and 5 tag seeds
Came back
20 brands, 10 podcasts and 15 taste tags
Done Reading the audience's age and gender leans… 0.2s
Came back
Leans: age 25 to 29 and 45 to 54; male
Done Mapping where the listeners live… 4.0s
Asked
United States
Came back
200 areas across United States, strongest in San Jose, Orlando and Seattle
Done Finding brands the audience already loves… 5.6s
Asked
1 entity and 5 tag seeds
Came back
50 brands (the biggest household names left out)
Done Looking for Cybersecurity, Software and Technology brands… 1.2s
Asked
Cybersecurity, Software, Technology
Came back
Cybersecurity: 20, Software: 20, Technology: 20
Done Checking who sponsors Malicious Life… 0.0s
Asked
Malicious Life
Came back
No sponsor reads in 20 episodes
Done Checking who sponsors Click Here… 0.0s
Asked
Click Here
Came back
No sponsor reads in 20 episodes
Done Checking who sponsors Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec… 0.0s
Asked
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Came back
No sponsor reads in 20 episodes
Done Checking who sponsors Smashing Security… 1.2s
Asked
Smashing Security
Came back
No sponsor reads in 20 episodes
Done Checking who sponsors BrakeSec Education Podcast… 0.0s
Asked
BrakeSec Education Podcast
Came back
No sponsor reads in 20 episodes
Done Checking who sponsors CyberWire Daily… 1.6s
Asked
CyberWire Daily
Came back
No sponsor reads in 20 episodes
Done Checking who sponsors Hacking Humans… 0.0s
Asked
Hacking Humans
Came back
No sponsor reads in 20 episodes
Done Checking who sponsors CYBER… 0.0s
Asked
CYBER
Came back
No sponsor reads in 20 episodes
Done Checking who sponsors CISO Series Podcast… 0.1s
Asked
CISO Series Podcast
Came back
Found 19 sponsor reads: Dragos, Vanta, Adaptive Security, ThreatLocker, Guardsquare, Arctic Wolf, Native, Intezer, Native Security
Warning Checking who sponsors Hacked… 0.4s
Asked
Hacked
Came back
Couldn't find Hacked in the podcast directory
Done Confirming sponsors on Qloo… 0.0s
Asked
Vanta, ThreatLocker, Guardsquare, Adaptive Security, Arctic Wolf, Dragos, Native, Intezer
Came back
Matched 1 of the 8 most frequent of 9 names on Qloo: Native
Done Scoring 74 brands for fit… 3.6s
Came back
Ranked 50 brands: 7 easy yes, 16 realistic, 27 long shot; 1 proven podcast sponsor
Done Finding the tastes the audience shares with each brand… 0.0s
Asked
11 brands
Came back
Explained 11 brands, 11 with shared tastes
Done Saving the sponsor matches… 0.4s
Asked
11 picks
Came back
Saved 11 matches
Done Saving the sponsor matches… 0.3s
Asked
23 picks
Came back
Saved 23 matches
Done Writing the summary… 0.0s
Came back
3 bullets

Method

Qloo taste data
What people with this audience's tastes like more than most people do, how they lean by age and gender, and where they live. It describes the audience as a group, modeled from the taste profile above, not measured.
Proven sponsors
Brands named as sponsors in the episode notes of similar shows, read from their public podcast feeds.
Midrolo fit score
Our own ranking from 0 to 100 of how well a brand suits the show: mostly how much the audience likes it, then proven sponsorships, shared tastes and category. The tier says how big the brand is: easy yes, realistic or long shot.