1238: MBA: 4 Ways to Find Interior Design Clients Now and for the Future

Today With LuAnn Nigara:
Is your interior design business slower than you’d like right now? This episode covers 4 proven ways to find clients and a 30-day plan so you can start this month.
On Tuesday’s What Would Lu Do, we talked about choosing the marketing that fits who you are. Today is the how. I walk you through 4 strategies. Each one comes with a designer who has done it and has the results to show for it. Listen like a CEO who’s shopping, and choose the 1 or 2 that fit you.
In this episode, you’ll learn:
How Fred Berns (AWDB 226) uses a simple September letter to bring past clients back and position you as their one-stop shop
How Vita Vygovska (WTFP 143) built relationships with 27 firms, and why 10 to 20 targets can give you 3 to 5 real referral partners in 2 to 3 years
How Carolyn Flannery (AWDB 453) turned school auction donations into ideal clients and the friends who follow them
How Jessica Matteson (AWDB 683) used $35 postcards and phone calls to win projects, and how 6 of her 8 projects traced back to that outreach
How I found designers for Window Works in the Yellow Pages in 1984, and how 1 showhouse turned 2 relationships into 5
A 30-day plan that works like a gym habit: 30 minutes, 3 days a week
The years are going to go by whether you do this or you don’t. Choose your 1 or 2 and start this month.
Pair it with Tuesday’s episode: What Would Lu Do: Good Marketing Advice Can Still Be Wrong for You
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Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠
Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠
Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠⁠
Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠
Other Shows Mentioned⁠
Episode 226: Power Talk Friday: Fred Berns – 5 Keys to a Fabulous Fall
Episode 143: Vita Vygovska: Market to Interior Designers by Building Relationships
Episode 453: Carolyn Flannery: Impact Your Pipeline With This One Strategy
Episode 683: Jessica Matteson: The Client Experience Is #1 in Design