B2B Growth
Guests are a BAD show growth strategy
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Show notes
Too many people hear podcasts and think of interviews.
Today, James and Benji explain why having guests on your show may be hurting your growth and the ROI you’re hoping to see from the content.
Join us as we discuss:
Building an Audience vs. Generating Leads
Why you can’t build a brand with an ABM podcast
The power of personality-led content
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
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