Sam Goulden, MNML Golf: He Ordered 3,000 Golf Bags For A Super Bowl Ad. Then It Got Cut

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MNML Golf, founded in 2020 by Sam Goulden, emerged as a revolutionary brand in the golf industry with a focus on innovation, sustainability, and minimalism. The company’s mission is to create high-quality, functional golf products while prioritizing environmental responsibility. Goulden, a former college golfer and golf instructor with over 20 years of experience, conceptualized MNML Golf after being inspired by a sticker in an Indonesian bathroom. This moment sparked the idea for a modern golf bag brand that would blend utility and simplicity with cutting-edge technology.
MNML Golf bags are known for their lightweight design, durable construction using recycled materials, and eco-friendly features. For instance, the MR1 model incorporates recycled ripstop fabric made from 40 plastic bottles and includes innovative elements such as magnetic closures, solar-powered phone chargers, Bluetooth speakers, and thermal-lined cooler pockets. These features cater to the needs of modern golfers while reducing environmental impact. The bags are designed to be minimalist yet functional, offering a sleek aesthetic and practical storage solutions.
The company also emphasizes sustainability through initiatives like its trade-it-forward program. Customers can trade in old golf bags for discounts on MNML products, which are then refurbished and donated to underserved junior golfers. MNML Golf has already contributed hundreds of bags to youth programs.
Operating from its headquarters in Redondo Beach, California, MNML Golf fosters community engagement through open spaces where customers can interact with staff. With a commitment to continuous improvement and customer satisfaction, MNML Golf represents a forward-thinking approach in the sporting goods industry.
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