If You Want To Make More Money, Avoid These 7 Mistakes

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/raiseyourprices
The only thing between you and the income you want is believing you need permission to charge what you're worth.
In this episode, you'll learn:
The “Fear Tax”
Why discounting is a death spiral and how Bed Bath & Beyond went bankrupt
The value split pricing model: how to charge 10% to 30% of the value you create so your client keeps 70% to 90% of the upside and everybody wins
The Seven Deadly Pricing Sins
My five step repricing framework
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(00:00:00) Introduction: The Fear Tax and Why You're Underpriced
(00:00:50) Jenny's Splendid Ice Cream: The $2 Scoop That Almost Killed a Dream
(00:03:38) The Seven Deadly Pricing Sins: How to Identify Your Mistakes
(00:05:45) Chris Doe on Pricing Psychology: The With or Without You Energy
(00:07:50) Sin One and Two: Imitation and Delusion
(00:09:09) Sin Three: Surrender Through Discounting
(00:10:58) Sin Four Through Seven: Hustle Poverty, Hero Complex, Doormat Work, and Self-Extraction
(00:15:01) Charlie's Story: From $5K Job Coaching to $40K Book Proposals
(00:17:16) Value-Based Pricing: The 10-20-30% Formula
(00:18:50) Compared to What: The Most Powerful Sales Question
(00:21:06) The Five-Step Repricing Framework: Floor, Ceiling, and Action
(00:24:31) The Million Dollar Book Launch and Your Next Move
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MORE FROM BIGDEAL
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