She Sold Everything to Build a PR Firm | #Bilfpod with Lauren Cobello

PR founder, three-time author and former national TV personality Lauren Cobello opens up about the 20-year entrepreneurial journey behind Leverage with Media PR. She shares how a criminal justice graduate became a frugal-living couponing mom, a regular on Good Morning America, the Today Show, Dr. Oz and Rachael Ray, and the author of “The Recovering Spender”, and why, after reaching the success she’d dreamed of, she felt like a fraud. Lauren reveals how she sat her kids down, sold the house, the boat and the camper, moved into a 1,000-square-foot rental and set out to build a million-dollar company in a year. She talks about standing firm as a woman in business, why the people who got you here can’t always get you there, and the clients she turns away. Lauren also breaks down what PR really is (and isn’t), why AI now decides who gets recommended, how to build a funnel with free content, and why the podcast is the hub. As a single mom of four who just remarried, she and Mara Dorne get honest about work-life balance, the friendships that slip, and what it takes to be both a mom and a CEO.