#813: From Facebook Lives to 47X ROAS: The Strategy Behind Their Growth

What happens when a mother-daughter duo combines entrepreneurship, authenticity, and community?
In this episode, Ashley sits down with Karen Monroe and Erin Pisani of K Marie Boutique to talk about how they built a thriving boutique brand through live selling, intentional customer connection, and creative in-store experiences. From starting in Karen's house during COVID to building a warehouse storefront from the ground up, they share the behind-the-scenes reality of growing a successful boutique while balancing family, motherhood, and business together.
You'll learn:
How live selling transformed their business
Why consistency and authenticity matter more than perfection
Hosting viral in-store events like Mahjong and needlepoint nights
Using Boutique Hub Black and ads to grow both online and local traffic
This episode is packed with practical boutique strategies, marketing insights, and a powerful reminder that the best brands are built through real relationships.
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Karen Monroe & Erin Pisani with K Marie Boutique
Instagram:@shopkmarieboutique
Website: shopkmarieboutique.com
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Ashley Alderson: Instagram
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