Boutique Chat
#818: The Boutique Marketing Strategy Most Retailers Are Missing
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Show notes
More traffic won't fix a boutique that's speaking to the wrong customer.
Ashley sits down with Josh Orr, CEO of Capital Commerce, to break down what separates seven-figure boutique brands from everyone else. They discuss why identifying your perfect customer changes everything—from your website and social media to your product selection and marketing strategy.
If you've been creating content, posting consistently, and still struggling to grow online, this conversation explains why attracting the right customer matters far more than attracting more customers.
You'll learn:
Josh's framework for building a high-converting website
Why successful boutiques know their customer inside and out
Why boutique owners need to think like media companies
How to attract your ideal shopper while repelling the wrong one
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Josh Orr & Capital Commerce:
Instagram:@retailjosh
Website: madebycapital.com
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Ashley Alderson: Instagram
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