Ep. 011: Part I - Mastering the Art of Influence and Persuasion

TO CREATE REAL URGENCY, YOU HAVE TO BE WILLING TO WALK AWAY
Season two opens with Bred To Lead reaching number 48 on the US business and leadership charts, and Dr. Jake Tayler Jacobs starting a three-part series on influence and persuasion. His argument: influence is not manipulation when it starts from ethics and mutual benefit, and it is a skill every leader can learn.
IN THIS EPISODE
• Cialdini's seven principles of influence, from reciprocity and social proof to scarcity and unity
• Why he calls himself multilingual: shifting from his Texas twang to boardroom diction to meet people where they are
• Give a taste first: why people lose promotions waiting to get paid before they show their ability
• Handling objections by making people feel heard, felt, understood, and seen
KEY TAKEAWAY
All great things start with small commitments. Break big ideas into bite-size promises you can keep consistently, and people will trust you with the bigger ones.
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