Building Billions with Brandon Dawson
EP 218 | Craig Jackson's Journey from Family Legacy to Global Brand at Barrett-Jackson
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Show notes
In this episode of Building Billions, I sit down with Craig Jackson, CEO of Barrett-Jackson, the world-renowned collector car auction company. Craig shares his journey of transforming a family business into a global brand, discussing the challenges of scaling, the importance of innovation, and the need to build a strong, loyal team. Learn how Craig’s passion for cars, customer experience, and philanthropy shaped Barrett-Jackson into an iconic lifestyle brand. Plus, discover his insights on entrepreneurship, leadership, and building a lasting legacy.
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