CI - S2 - 124 - How One Webinar Generated $1.5 Million in Just a Few Months with Phillip Vincent

In this episode, we are joined by Phillip Vincent, the founder of Mom's House and a seasoned real estate professional with 28 years of experience, specializing in senior living.
The conversation dives deep into webinar strategy, Meta ads, self-liquidating offers (SLOs), customer acquisition costs, and why consistently testing small changes can dramatically improve conversions.
Listen as he also explains why “Mom’s House” creates some of the warmest and most organic real estate leads available today. Enjoy the show!
You’ll Learn How To:
Build webinars that keep people engaged
Use “daily webinars” to increase show-up rates and lower ad costs
Improve conversions by simplifying your offer
Understand customer acquisition costs and lifetime value
What You’ll Learn in This Episode:
(01:13) How Phillip discovered one of the best real estate lead sources through senior living
(02:37) Webinar's cold traffic on Facebook
(03:29) Webinars are not dead
(06:54) How switching to daily webinars doubled conversions
(07:58) The biggest mistakes people make when launching webinars
(08:47) Phillip removed low-ticket VSL funnels
(09:59) The hook strategy that drives curiosity and attendance
(11:12) Simplification as the biggest growth lever in business
(12:35) Meta ads currently drive most of his traffic
(14:20) How self-liquidating offers work
(17:39) The cost to acquire a customer
(18:46) What makes 'Mom's House' different?
(19:45) The importance of testing, persistence, and staying adaptable
(22:27) Connect with Phillip Vincent
Who This Episode Is For:
Coaches and consultants selling online offers
Entrepreneurs running webinars
Real estate investors looking for new lead strategies
Anyone interested in self-liquidating offers and customer acquisition
Why You Should Listen:
Phillip Vincent shares actionable lessons on simplifying offers, improving conversions, and building sustainable lead systems that can grow long-term without relying on hype or complicated funnels.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Free training and awareness about Phillip Vincent’s Mom’s House: https://www.momshouse.com/start