Coffee N° 5 with Lara Schmoisman
Beyond the Pitch: Sales, Positioning, and Pricing with Blair Enns
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Blair Enns joins Lara Schmoisman to unpack what actually works when experts sell their services. From value-based pricing to client alignment, this episode breaks down smart, integrity-driven growth.
We'll talk about:
The mindset shift that helped Blair move from chasing clients to choosing them.
What not to include in a proposal—and how to avoid giving strategy away too soon.
When your sales process is actually shaping the entire client relationship.
Why real authority isn’t loud—it’s clear.
How value-based pricing changes everything.
For more information, visit Blair Enns' LinkedIn.
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