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Bootstrapped to Beauty Powerhouse: Scaling SUGARED + BRONZED with Courtney Claghorn

26 min

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Courtney Claghorn, co-founder of SUGARED + BRONZED, joins Lara Schmoisman on Coffee Nº5 to share how she bootstrapped a beauty service out of her apartment into a nationwide brand. From $1,000 in startup capital to 10 stores before raising funding, Courtney reveals the lessons of growth, customer loyalty, franchising, memberships, and creating a product line—all while keeping customer service at the core.
We'll talk about:
How Courtney turned $1,000 in savings into Sugared + Bronzed
The leap from apartment spray tans to opening a first brick-and-mortar in Santa Monica
Bootstrapping growth for 9 years before raising outside capital
Building a team you can actually trust—and learning when to take back control
Creating a product line without losing focus on services
Customer service as the foundation of brand loyalty
Why raising capital with the right partners changed everything
For more information, visit Courtney Claghorn's LinkedIn.
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