Coffee N° 5 with Lara Schmoisman
Integrated Marketing in Action: The IEMA System with Lara Schmoisman
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Lara Schmoisman breaks down her IEMA system on Coffee Nº5, showing how integrated marketing—content that is Informative, Entertaining, Memorable, and Actionable—drives real growth. From SEO and AI to storytelling and strategy, Lara shares practical insights to make your content work harder and smarter.
We'll talk about:
Why dividing branding and growth is a mistake—and the power of integrated marketing
The IEMA system: Informative, Entertaining, Memorable, Actionable
How to make every piece of content work smarter, not just fill a feed
Why SEO and AI-readiness are table stakes in today’s marketing ecosystem
How to measure content effectively and avoid “doing things just to do them”
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