Coffee N° 5 with Lara Schmoisman
The Digital Revolution: User Experience and Tech Strategy with Don Allen
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Lara Schmoisman and Don Allen, CIO/CISO of Moda Operandi, discuss the evolution of e-commerce, the impact of AI on user experience and SEO, and strategic technology adoption for competitive advantage.
We'll talk about:
The surprising truth about SEO today—and why organic reach is (almost) a myth.
Why a "compelling website" is now just "table stakes" in e-commerce.
The strategic shift: when to build bespoke tech and when to buy off-the-shelf solutions.
How AI is revolutionizing product tagging and SEO for high-fashion platforms.
The biggest challenge of migrating to new platforms—it's not the tech, it's the people.
The key difference between physical and online stores: dynamic personalization.
Moda Operandi's marketplace strategy: leveraging it for hard-to-store items and new designers.
For more information, visit Don Allen' LinkedIn.
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