Coffee N° 5 with Lara Schmoisman
The Hard Truth About Beauty Innovation with Steven J. Edelstein
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Steven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation through personalization and smarter storytelling.
We'll talk about:
Why pricing strategy must start with your audience—not just your ingredients
The real margin rules that make or break a brand
The hidden costs in supply chain and trade shows that drain young businesses
How copying formulas and white-labeling kills true innovation
Why personalization and lifestyle-driven products will define the next decade
The shift from discounts and one-off sales to loyalty and continuity programs
How to create emotional connection that keeps customers coming back
The future of beauty: smarter delivery systems, niche focus, and brands that actually solve problems
For more information, visit Steven J. Edelstein's LinkedIn.
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