Coffee N° 5 with Lara Schmoisman podcast artwork Coffee N° 5 with Lara Schmoisman

The Non-Linear Path to Building a Science-Backed Skincare Brand with Allison McNamara

Episode 4529 min

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In this Coffee Nº5 episode, Lara sits down with Allison McNamara, Founder and CEO of MARA Beauty, to explore the non-linear path from media to building a science-backed skincare brand. A grounded conversation about discipline, focus, and earning clarity over time.
We'll talk about:
Why non-linear careers often lead to stronger founders
Building a science-backed brand without shortcuts
How discipline shapes product and growth decisions
The reality behind scaling and retail expansion
Why focus matters more than speed
When brand clarity finally clicks
For more information, visit Allison McNamara's LinkedIn and Instagram.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
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