Wild Rye's 10-Year Journey w/ Founder, Cassie Abel

Wild Rye is about to turn 10 years old, so Jonathan caught up with Wild Rye founder, Cassie Abel, to ask her about starting this self-funded, women-focused, technical outdoor apparel company back in 2016, and what has & hasn’t changed in the industry over the past decade. They also discuss product development, fundraising strategies, and how Wild Rye has navigated massive trade challenges. Cassie is a very open book, and today, she shares lots of great stories and insights.
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TOPICS & TIMES:
What is Wild Rye? (3:23)
Changes Over the Past Decade (8:02)
Category Expansion (13:14)
Product Development (15:51)
Finding the Fit (18:21)
Independent Funding (21:59)
Lessons Learned from Fundraising (24:35)
The Impact of Tariffs (29:51)
Wild Rye Today (38:52)
Favorite Wild Rye Products (42:21)
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