Jon Nastor's Hack the Entrepreneur
480: Jason Harris on the Soulful Art of Persuasion
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My guest today is a bestselling author, award-winning advertiser, and entrepreneur.
Jason Harris is the CEO of the creative agency Mekanism and the cofounder of the Creative Alliance.
At Mekanism, Jason has helped the agency produce campaigns for such companies as HBO, Muscle Milk, The North Face, PepsiCo, MillerCoors and Ben and Jerry's.
In 2014, Mekanism led the White House's "It's on Us" campaign to raise awareness of campus sexual assault. The campaign is currently in its third year.
This past summer Jason published his first book The Soulful Art of Persuasion, already a Wallstreet Journal Bestseller.
Now, let's hack...
Jason Harris.
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