How easy is it to game AI search results?

More and more people are turning to chatbots to search the web.
But researchers are finding these systems can be gamed.
We wanted to understand more about how AI chatbot search results can be manipulated, so we called up someone who studies these things for a living: Xiyang Hu, an assistant professor at Arizona State University, where he leads the Generative Learning and Augmented Decision Lab.
More on this
``Someone Hid It!'': Query-Agnostic Black-Box Attacks on LLM-Based Retrieval — a study published for the International Conference on Machine Learning
Reddit comments are 'foundational' to training AI models, COO says — from Business Insider
Language Models Often Favor Their Own Text, Revealing a New Bias in AI — NYU Center for Data Science