062. How I'm Prepping My Biz for 2-Weeks Without Me

On this week's episode of Not Your Average Online Marketing Podcast, I'm sharing the details of how I'm stepping away from the business for TWO WHOLE WEEKS to get married - without sacrificing what I've built - team, time, and revenue.
I'll share what I've put in place to maintain business operations and growth during my destination wedding and honeymoon. When you listen in you're going to hear:
How I'm leveraging Facebook ads and automation while I'm out of office to continue sales and revenue generating activities
The importance of communication and expectations if you are going to step away from the business - for both your team and your audience
The role that recurring revenue is playing in creating stability to aid in stepping back
We all need a little support (from our team, audience, and students) to step back - and this episode breaks down how we're approaching getting that support.
Links Mentioned
The Facebook Ads for Listbuilding Bootcamp
Not Your Average Membership
The Membership Workshop
Zach on Instagram
Timestamped Overview:
[00:00:40] I'm about to be married man and being out of office for two weeks - here's how I plan to step away.
[00:02:40] The importance of listbuilding ads running in the background, and how I'm setting them up to run.
[00:03:51] How we're writing, automating, and finalizing emails for new and existing leads - and how they'll run when I'm OOO.
[00:05:02] The value of having our team edit and schedule emails and managing the inbox.
[00:09:03] The central spreadsheet for tracking tasks, emergencies and coaching issues to makes checking in easy for Zach while setting expectations for communication.
[00:10:59] Creating recurring revenue before leaving the office is key.
[00:12:06] What recurring revenue can look like even if you don't have a membership (or ever want to create one!)
[00:13:41] An overview of the 5-steps I'm taking to be 95% OOO
[00:17:49] Achieving work-life balance through flexible work arrangements for travel - from this trip, to future trips!
[00:19:26] Setting boundaries for a balanced life and maintaining a business that fuels personal freedom and flexibility.