Omni Talk Retail
Prime Big Deal Days Nears $10B: Is October The New Black Friday? | Fast Five Shorts
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Show notes
Amazon's October Prime Big Deal Days helped drive $9.86 billion in U.S. online sales across retailers, up from $9.09 billion last year. Shoppers took advantage of discounts on electronics and everyday essentials, while more than a third of Amazon shoppers said they had already completed at least half their holiday shopping.
But is October officially becoming the new Black Friday? Chris Walton and Jenn Hahn discuss whether these early promotions are changing holiday shopping habits for good, and what that could mean for retailers counting on November and December sales.
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