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Would You Like Ads With That? McDonald's Bets On A $1B Media Network | Fast Five Shorts
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Show notes
McDonald's is piloting third-party advertising on digital drive-thru menu boards at 450 company-owned U.S. restaurants as part of its new McDonald's Media Network, with ambitions of building a $1 billion advertising business. The ads appear after customers place their orders, and the network could eventually expand to additional screens throughout its restaurants.
But is McDonald's sitting on a billion-dollar advertising opportunity, or is the real value somewhere beyond the drive-thru? Chris Walton and Richard McKenzie debate whether the strategy can deliver meaningful returns without overwhelming customers with even more ads.
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