How SEO Works in Digital Marketing, with Stephen Woessner

How SEO Works in Digital Marketing—Understand the role of SEO in unlocking success in digital marketing. Learn how SEO works in digital marketing.
How SEO works in digital marketing? For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with hundreds of clients — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue.
Stephen founded Predictive ROI in 2009 and remains its CEO and owner. He's the host of Onward Nation — a top-rated podcast with listeners in over 140 countries and over 1,000 episodes. His marketing insights have been featured in major media, and he's the bestselling author of four books, including his latest entitled, "Sell with Authority."
He believes we're entering the era of the AUTHORITY. Brands that occupy the coveted "expert" status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can't be denied or easily replicated.
Stephen's practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers.
Our purpose is to deliver predictable and measurable ROI by positioning our clients as THE AUTHORITY in their niches and then monetizing that position.
What you'll learn in this episode is about how SEO works in digital marketing:
Why your goal should be to use search engine optimization to go narrow
Why Seth Godin had it right when he urged business owners to focus on the smallest viable audience
How SEO works in Digital Marketing and why you should learn it
How to find long-tail super-niche "Predictive Keywords" and why they deliver big results
How to take a meaty piece of cornerstone content, slice it into 4ths, and then optimize each piece for search with long-tail, niche keywords
How to build your email list by converting your website traffic with your screaming cool value exchange
Why attribution of results matters and why it's so easy to get attribution wrong inside your analytics
How to apply a simple formula/process for attribution
How to scale your content optimization strategy and efforts so that you're always helpful to your audience
Resources:
This is Marketing by Seth Godin
Learn in-depth insights about how SEO works in digital marketing and how you can monetize your agency's authority position
Tim Cameron-Kitchen, CEO of Exposure Ninjas and Onward Nation Alum:
Episode 409: Raise your prices
Episode 966: How to get to the top of Google
Enhance your knowledge of how SEO works in digital marketing by tuning in to this podcast with Fernando Angulo, Head of Communications at SEMrush: How to Score a Featured Snippet in Google
MOZ keyword suggestion tool
SEMRush keyword suggestion tool
Additional Resources:
Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/