Pod Sound School
Building Your Podcast BRAND
Sponsors in this episode
No sponsor reads found in this episode's notes.
Host-read ads that the notes don't mention can't be found this way.
Show notes
I get it! We’ve all been there. This is why in this episode, we'll go over TWO very important elements of your promotion strategy you may be overlooking and how to master them so you can keep growing your podcast audience.
Here’s a list of affordable and free ways to promote your podcast:
Traditional media like TV and radio. Contact your local TV and radio stations. These outlets are always looking for stories and content for their viewers and listeners.
Social media paid ads. We’ve run ads on Facebook and Instagram for our services and podcast with very good results each time. When you create an add you can target certain audiences and use specific keywords.
Also find influencers in your niche. Even better if they’re already listeners of your show. Look for ways to get them to endorse your show.
Create big event releases for upcoming great episodes.
Repurpose your podcast episodes into blog posts, embed the episodes in your blogs and share them on social media. This will help you with SEO too.
Get on the waitlist for Smart & Sexy Podcast Launch
Join our Facebook Community: Podcasting For Bosses
Support the show
From the show's RSS feed.