Smart Talks with IBM podcast artwork Smart Talks with IBM

Ferrari Fandom, Supercharged by AI

Season 6, episode 327 min

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Scuderia Ferrari and IBM are redefining fan engagement with AI-driven insights, and cutting-edge digital tools. Learn how IBM is helping Scuderia Ferrari deepen connections with its almost 400 million fans worldwide, driving innovation and community in the digital age.
This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions.
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