The Million-Dollar Podcast Guesting Framework with Lori Harder

Making $50,000 from guesting on a single podcast sounds too good to be true, but today’s guest is making this a reality for several business owners and creators.
In this episode, serial entrepreneur Lori Harder breaks down her million-dollar podcast guesting framework. She reveals why podcast appearances are a guaranteed path to success with the right preparation, how to pitch yourself to the right podcast hosts, and what your media kit should include. She and Natalie also explain how to repurpose your most viral content and how to streamline your sales pitch on all platforms to dramatically increase conversions.
In this episode, Natalie and Lori discuss:
(03:30) Why Great Entrepreneurs are Bad Podcast Guests
(06:56) The Near-Guaranteed Success of Podcast Guesting
(12:35) Standing Out When Pitching Yourself to Hosts
(20:38) How Small Guests Can Still Go Viral
(23:50) Making 5-Figure Sales From Podcast Guesting
(32:13) Mel Robbins’s Game-Changing Media Kit
(35:00) Are You Fully Leveraging Your Viral Content?
(40:40) Why You NEED to Build Frameworks
(46:05) Lori’s Million-Dollar Podcast Guesting Framework
(58:31) How to Pitch on Podcasts While Still Adding Value
Lori Harder is a serial entrepreneur, author, and founder of beauty and wellness brand Glōci. She has built and scaled multiple million-dollar businesses and hosts the Earn Your Happy podcast, which has surpassed 65 million downloads. Lori also invests in more than 10 companies and helps entrepreneurs grow their brands, businesses, and networks.
Resources Mentioned:
⁠Create Your Media Kit⁠
⁠Sign up for Lori's Million Dollar Guest Live Training⁠
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Connect with Lori:
Lori’s Podcast, Earn Your Happy
YouTube
Instagram
LinkedIn
Website
Connect with Natalie:
Instagram
LinkedIn
Website
YouTube
Natalie’s Book, The Freedom-Based Business Method
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