50 YEARS OF BRANDING TAUGHT HIM THIS

What does five decades in branding teach you about why some businesses earn trust while others lose it?
On this episode of The CJ Moneyway Show(TM), CJ sits down with veteran brand strategist and author Brandon
Coleman Jr. for a conversation that moves from athletics and fatherhood to storytelling, faith, personal branding and the
promise every business makes to its market.
CJ Moneyway Media(TM) - Brandon Coleman Jr. Post-Interview Package Page 2Brandon traces his path from growing up as the son of a Hall of Fame basketball coach and competing as a ranked
tennis player to discovering advertising while watching Bewitched in his Texas A&M; dorm room. That unexpected spark
became the beginning of a career spanning roughly five decades in branding and business.
At the center of Brandon's philosophy is a simple definition: "A brand is a promise wrapped in a delivery." He
explains why logos and campaigns are secondary to alignment, why every customer touchpoint must reinforce the
promise, and why disrespecting an established market can damage trust that is difficult to recover.
CJ and Brandon also go deeper into fathers and sons, discipline, purpose, Christian faith, storytelling, personal brands
and the responsibility to build something truthful.
Transformational Conversations. Built For Purpose.(TM)
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