E626: How Fake Reviews Work Off-Amazon

Dave interviews Allyse Slocum, the VP of Product @ Trustpilot, to talk about how fake reviews and review manipulation affect independent review platforms like Trustpilot. They explore how Trustpilot works, the difference between store and product reviews, and how Trustpilot handles fake reviews.
Today's episode is sponsored by Sellerboard.
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Timestamps
00:00 - Introduction to Trustpilot
02:59 - Understanding Independent Review Platforms
05:57 - The Importance of Reviews Beyond Marketplaces
08:59 - Differentiating Store Reviews and Product Reviews
11:53 - The Value of Review Volume vs. Rating
15:04 - Navigating One-Star Reviews
18:06 - Addressing the Challenge of Fake Reviews
20:59 - Getting Started with Trustpilot
If you'd like to connect with Allyse, you can check her out on LinkedIn!
As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.
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Thanks for listening!
Until next time, happy selling!