E643: Dos and Don'ts for Amazon Imagery in 2026

Dave dives into the latest strategies for Amazon listing image optimization, A/B testing, and AI-driven Amazon listing images with Michael Shackleford, a former EcomCrew Premium member and SaaS owner. They share what they've learned works best on Amazon.
Timestamps
00:00 - Introduction and Michael's e-commerce journey from poker to Amazon seller
00:18 - How poker shares mental models with online selling
00:56 - The risk and reward in gambling versus Amazon
2:20 - The importance of AI in Amazon image creation in 2026
2:29 - Do's and don'ts for Amazon main gallery images today
3:08 - How to test variations of main images effectively
3:37 - Creative ideas for image variations: packaging, lifestyle, environment
4:59 - Flexibility in Amazon's white background rule and embellishments
6:29 - Optimal image resolution and size considerations
7:10 - Mobile optimization and best practices
8:14 - The effectiveness of Amazon Manage My Experiments vs. third-party polling tools
9:16 - Strategies for high-ticket product testing with limited traffic
10:37 - Manual image switching schedule for more reliable tests
12:11 - Using PPC data to measure image performance
13:20 - The versatility of Prolific for custom surveys
14:08 - Secondary images: core types and customer objection handling
15:45 - Designing mobile-friendly, visual answer images
17:09 - Diminishing returns of lower-positioned listing images
19:09 - Image order placement for maximum impact
20:10 - Avoiding poor-quality images
21:14 - Tips for avoiding AI-generated "slop"
22:10 - The myth of JSON prompts
23:58 - Crafting effective prompts for product scenes
25:00 - Why reference images are important
26:32 - Issues with AI-generated images
28:53 - Ensuring realistic human figures
30:45 - Photoshop's new AI capabilities
31:26 - Introduction to generupt.com
34:10 - Gathering market data with extensions
37:11 - Staying ahead in Amazon
Resources & Links
generupt.com
Prolific A/B testing tool
Photoshop Firefly AI
GPT Image 2 (search for latest tools)
Market analysis & review scraping extension