Leaving Your Day Job and Scaling a Food Blog with Pinterest with Sharlene Murrell

Leveraging Pinterest for growth and the "ready, fire, aim" mindset with Sharlene Murrell of Good Enough Moming.
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Welcome to episode 571 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sharlene Murrell.
Leaving Your Day Job and Scaling a Food Blog with Pinterest with Sharlene Murrell
In this episode, Bjork Ostrom sits down with Sharlene to explore her journey of building a thriving food blog by mastering Pinterest. Sharlene shares how adopting a "ready, fire, aim" mindset and overcoming early struggles with keyword research helped her rapidly scale her traffic and income after leaving her day job.
The conversation also dives into actionable Pinterest strategies, including targeting broad keywords, creating multiple pins per post, and leveraging tools like Canva. They round out the conversation with practical advice on capitalizing on seasonal trends, maintaining consistency, and overcoming imposter syndrome. No matter where you are in your food blogging journey, this episode is packed with inspiration and tactics for creators ready to take action!
Three episode takeaways:
The "ready, fire, aim" mindset: Sharlene's success highlights the importance of the "ready, fire, aim" approach. Launching quickly and iterating based on feedback can accelerate your growth and help you identify what resonates with your audience.
Leveraging Pinterest for growth: By mastering keyword research and targeting broad keywords, Sharlene effectively used Pinterest to drive significant traffic to her blog. Consistency and understanding the platform's seasonal nature are crucial for success.
How to repurpose content creatively: Sharlene emphasizes the value of repurposing content across different platforms and formats. This strategy not only saves time but also maximizes exposure and engagement with diverse audiences!
Resources:
Good Enough Moming
Farmhouse on Boone
Raptive
Mediavine
The Simple Pin Podcast
PinClicks
PinnerAnalytics
EasyPinScheduler
PinnerPress
Canva
Chuy's
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