Kathy Cruz: The Planner Launch That Hit from a "Crappy" Video Ad

Kathy Cruz is the founder of Savvy Shopkeeper, where she helps brick-and-mortar retail owners grow with stronger systems, clearer decision-making, and real financial confidence.
In this episode, Kathy shares what happened when she joined Get Paid Marketing and finally started running ads with a real plan — starting with a time-sensitive planner launch that became her best one yet. We talk about what made the ads work (even when the creative wasn't perfect), why she's willing to break even on a front-end offer, and how one product can quietly become the trust-builder that drives bigger conversions later.
This Week on the Get Paid Podcast:
The simple ad test that helped Kathy make this her best planner launch yet
Why "perfect creative" isn't the goal — and what mattered more
How she uses a planner as a trust-builder (not just a product)
The membership decision that makes her community feel safe
How her framework helps store owners stop making emotional decisions and start using real data
About Kathy Cruz:
Kathy Cruz is the founder of Savvy Shopkeeper, where she supports independent brick-and-mortar retailers through practical strategy, coaching, and education. She's also the host of the Savvy Shopkeeper Retail Podcast and leads Master Shopkeepers, a mastermind and peer community for store owners who want to grow with stronger systems and smarter planning.
Mentioned in this episode:
Get Paid Marketing (GPM) clairepells.com/getpaid
Savvy Shopkeeper (website) https://savvyshopkeeper.com/
Master Shopkeepers https://savvyshopkeeper.com/master-shopkeepers/
Savvy Shopkeeper Retail Podcast https://savvyshopkeeper.com/podcast/
Now it's time to GET PAID