The Million-Dollar Spreadsheet: Revenue Hiding in Plain Sight

What if your next million dollars in revenue starts with the people who already know your name?
In this solo episode of ScaleCraft, The Joe Jaap Podcast, Joe Jaap walks through a simple exercise for uncovering overlooked opportunities among current and former customers, past prospects, and your personal and professional network. All it takes is three spreadsheet tabs, two uninterrupted hours, and one strong cup of coffee.
Joe explores why businesses often chase new leads while existing relationships go cold, how to revisit a stalled opportunity with a meaningful reason to talk, and why creating more value for a customer starts with staying interested after the invoice gets paid.
In this episode, you’ll hear:
How three simple lists can reveal opportunities you’ve stopped paying attention to
Why “no” and “not now” deserve different follow-up
What to say instead of “just checking in”
How to earn referrals by making your results easy to explain
Why potential opportunity belongs in your spreadsheet before it belongs in your revenue forecast
How to choose ten relationships and turn them into ten useful conversations
The goal is to find a real problem you can help solve, a credible reason to reconnect, and a useful next step.
Three tabs. Sixty names. Ten conversations. Five business days. Then measure what happens.
Subscribe to The Joe Jaap Podcast for more practical ideas and conversations about building and scaling a business.
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