The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
How Exact Match Keywords Actually Function (Episode 502)
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Show notes
This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match keyword.
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Chris Schaeffer - http://www.chrisschaeffer.com
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