The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
HUGE News! Search Partners Revealed (Episode 521)
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Google just made one of the biggest Search Partner Network changes in years… but is it actually useful?
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For the first time, Google Ads advertisers can see which Search Partner sites are displaying their ads in Search, Shopping, and App campaigns. After more than 20 years of treating Search Partners as a black box, Google has finally added placement reporting.
So why am I still frustrated?
In this episode, Chris Schaeffer breaks down exactly what Google’s new reporting includes, what it leaves out, and why this update is both a step forward and a major missed opportunity.
Chris Schaeffer - http://www.chrisschaeffer.com
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