Let's Build a Competitor Conquest Campaign! (Episode 530)

Thinking about bidding on your rival’s brand name? It sounds like an aggressive, high-reward growth strategy: bid on a competitor’s name or trademarked product, show up at the top of the page, and offer a compelling alternative to pull high-intent buyers away from the competition. While Google Ads policy permits this strategy at the keyword level, the financial reality behind these campaigns tells a completely different story.
In this episode, Chris Schaeffer tears down the myth of "conquesting" and explains why these efforts are better labeled vanity campaigns or kamikaze bidding—strategies that burn your budget just to feed an ego.
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Chris Schaeffer - http://www.chrisschaeffer.com
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