The Pro Church Tools Show with Brady Shearer
People Are Asking ChatGPT to Find Them a Church. Are You Showing Up?
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Show notes
Here's what's already happening - a family moves to a new city and asks ChatGPT for church recommendations instead of Googling. Seconds later, they get a curated list they trust.
So the question is - is your church on it? Today, we're giving you a simple 5-step checklist to make sure you show up in this new era of search.
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Table of Contents:
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0:00 - Intro
0:51 - The Shift Is Happening, But Let's Get the Data Right
7:12 - How AI Decides Which Churches to Recommend
13:55 - The 5-Step Church AI Visibility Checklist
21:06 - What This Means for Your Website Strategy
IMPORTANT LINKS
- ChatGPT: https://chatgpt.com/
- Claude: https://claude.ai/
- Superprompt: https://superprompt.com/
- Technical SEO: https://bit.ly/4sn5IfC
- Practicing the Way: https://www.practicingtheway.org/
THE 167 NEWSLETTER
๐ซ 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com
GET IN TOUCH
๐ The Company: https://prochurchtools.com
๐ฅ๏ธ Nucleus, The Church Website Builder: https://www.nucleus.church
๐ฑ SocialSermons, The Social Media Agency For Churches: https://socialsermons.com
JOIN THE COMMUNITY
๐ธ Instagram: https://www.instagram.com/bradyshearer
๐ต TikTok: https://www.tiktok.com/@bradyshearer
๐ฆ Twitter: https://twitter.com/bradyshearer
ALL CITATIONS
- SSRS/Edison Research, "AI User Metrics" (February 2026, probability-based national panel, ~1,000 U.S. adults) โ PRIMARY. 52% weekly AI usage.
- Orbit Media, "AI-Search Adoption Survey" (March 2026, survey of digital professionals) โ PRIMARY (but industry-specific sample, not general population). 55% AI chat as primary/frequent research tool; 24% prefer AI for local queries (down from 26%); 25.7% of marketers developing AI-specific content.
- OpenAI โ ChatGPT 800M weekly users (2026).
- Superprompt.com, "AI Search Traffic Converts 5x Better Than Google" (2025, analysis of 12M visits across 350+ businesses) โ PRIMARY but vendor study with commercial interest. 14.2% vs. 2.8% conversion comparison. E-commerce/SaaS data, not church-specific.
- Princeton University, "Generative Engine Optimization (GEO) Research" (peer-reviewed) โ PRIMARY. Up to 40% increase in AI visibility (measures visibility in AI responses, not click-throughs or real-world conversions).
- TechnicalSEO.com, "Schema Markup Generator Tool" โ PRACTICAL RESOURCE. https://technicalseo.com/tools/schema-markup-generator/
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