How Modern Brands Build Loyalty, Purpose, and Identity | Andy Stalman | Shekhar Natarajan Podcast

Andy Stalman's journey from Argentina to becoming a global branding expert
How crisis can build resilience, creativity, and innovation
Lessons from working with global brands including Lacoste and airport businesses
Why a brand is much more than a logo
The importance of purpose, identity, values, culture, and consistency
Why companies struggle with internal and external brand alignment
How leadership shapes organisational culture and brand value
The idea of brands as modern-day "totems" that people gather around
Why branding must move from what brands say to what brands actually do
The growing role of technology and AI in branding
How businesses can protect brand value in an AI-driven world
Why intellectual property protection is becoming increasingly important
The connection between brand value and company value
Founder-led brands vs. brand-led organisations
Knowing when a company needs to reinvent itself
Lessons from brands such as Amazon, Zara, Apple, Coca-Cola, Nike and Ryanair
Why "customer-centric" is often one of the biggest claims brands fail to live up to
The role of love, humanity and purpose in the future of brands
Andy's perspective on suffering, resilience, family, purpose and the lessons life teaches us
A rapid-fire discussion on overrated and underrated brands, marketing, AI, leadership and the future of social platforms
Key takeaway:
A powerful brand isn't built by what a company says about itself. It is built by what the organisation consistently does, believes, delivers, and makes people feel.
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