Is Digital Ad Fraud Draining Your Marketing Budget? with Anna Covert

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Is your marketing budget reaching real customers, or is a growing share of it being eaten by bots?
In this episode of the Unstoppable Success Podcast, Jaclyn Strominger sits down with Anna Covert, founder and CEO of Covert Communication, one of Hawai'i's leading digital agencies and a nationally recognized firm in technology consulting and full-funnel digital marketing. Anna is the Forbes Books author of The Covert Code: Mastering the Art of Digital Marketing, a number one new release on Amazon, and she hosts The Covert Code Podcast, which has more than 250,000 subscribers on YouTube.
If you are a CEO, founder or business owner spending money on Google Ads, Facebook ads or programmatic advertising, this conversation gives you a practical way to protect your investment. Anna shares why she believes bot and non-human traffic has climbed from about 30% to about 60% since her book came out in 2024, how the online ad exchange really works, and one Google Ads location setting she says can waste 30 to 50% of a budget.
In this episode you will learn:
The one question to ask any agency before you sign: how can you prove my ad ran?
Why you should never set and forget your ads, or trust an algorithm to bid on your behalf
How to read ad frequency, and why seeing your ad once or twice rarely builds trust
Red flags that point to fraud, including geofencing promises that sound too good to be true
How to map your customer journey, build a budget around your objective, and avoid pulling back too soon
Why time decay, constant discounts and old data can quietly hurt your results
Plus how AI and technology can help your business instead of adding noise.
Connect with Anna Covert: https://thecovertcode.com/. https://annacovert.com/ LinkedIn: Anna Covert
Work with Jaclyn: Book a complimentary CEO Strategy Session: https://scheduler.zoom.us/jaclyn-strominger/book-a-connection
Get the extra show notes, tips and Anna's resources inside the Unstoppable Success Community: https://www.skool.com/unstoppable-success-9143/about
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