"Most People Are Broke!" The #1 Profit Killer NO ONE Talks About

Ryan Pineda and Brian Davila sit down with fractional CFO Shelby Ashley to break down why profitable businesses can still struggle with cash flow and the financial systems owners need to better manage, forecast, and scale their money.⁣
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Connect with Ashley - ⁣
https://optimizedfinancialsolutions.com/⁣
https://www.linkedin.com/in/shelby-ashley-mba-a72903b9/⁣
[email protected]⁣
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If you'd like my team to run your marketing & sales department to scale your business apply here https://www.pinedapartners.com⁣
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Join our private mastermind for elite business leaders who golf. https://www.mastermind19.com⁣
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Want to be featured on the Wealthy Way Podcast? Apply here https://www.wealthyway.com⁣
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If you want to start your real estate investing business, we'll give you 1:1 coaching, seller leads, software, & everything you need. https://www.wealthyinvestor.com⁣
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Tired of paying so much in taxes every year? We'll give you strategy, tax prep, and accounting all in one place. https://www.taylor-tax.com⁣
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Join free Bible studies and workshops for Christian business leaders. https://www.tentmakers.us⁣
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Chapters: ⁣
00:00 - Cash vs. P&L⁣
01:05 - Where Cash Gets Tied Up⁣
06:44 - Real Estate Cash Flow & Owner Pay⁣
15:01 - Partnership Opportunity⁣
15:35 - Owner Pay & Cash Reserves⁣
20:22 - Fractional CFOs & Forecasting⁣
30:03 - Success & Profitability⁣
32:37 - Valuations & EBITDA⁣
36:50 - Bookkeeping & Forecasting⁣
45:05 - E-Commerce Cash Flow⁣
48:59 - Payment Terms & Billing⁣
56:16 - Prepaid Revenue Strategy⁣
1:00:23 - Gift Card Accounting⁣
1:01:56 - Intercompany Loans & Draws⁣
1:07:34 - Marketing & Scaling Ads⁣
1:15:10 - Expenses & Break-Even⁣
1:16:51 - Business Expenses & Marketing⁣
1:18:42 - CFOs & Scaling⁣
1:30:11 - Paying for Expert Help⁣
1:30:53 - Domains & Mastermind Talk