What's Your Problem?
How SharkNinja Keeps Going Viral
Sponsors in this episode
No sponsor reads found in this episode's notes.
Host-read ads that the notes don't mention can't be found this way.
Show notes
Mark Barrocas is the CEO of SharkNinja, a company that sells everything from vacuums, to blenders, to beauty products. Mark’s problem is this: How do you invent new products that people want to rave about on social media?
In this episode, Mark explains:
How SharkNinja finds product ideas
The tradeoffs at the heart of product development
How the Ninja Creami became a viral hit
Why some products fail and others succeed.
Connect with us:
Follow Jacob Goldstein on LinkedIn, X and Instagram
Email us at [email protected]
Follow Pushkin on Instagram, LinkedIn or X
Listen to Jacob’s other show, Business History
To listen to the show early and ad free, sign up for Pushkin+
See omnystudio.com/listener for privacy information.
From the show's RSS feed.