Solving the Trust Problem in AI Shopping

Note: Today’s show is sponsored by PayPal.
Kartik Hosanagar is a professor at the Wharton School. The problems he studies include: What will it take for people to trust AI agents to buy stuff for them? And how should businesses prepare for a world where their customers include AI agents?
In this episode, Kartik explains:
Why trust in agentic shopping will arrive category by category, not all at once
How a single old Reddit post erased a thriving brand from ChatGPT’s recommendations
Why someone needs to take on the liability risk when purchases go wrong
How treating AI as just another sales channel is the mistake the movie studios made with Netflix
How to get a language model to pay attention to your brand
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