CI - S2 - 152 - The Simple Content Strategy Generating $100K a Month with Nick Sanborn

In this episode, Tom Krol talks with Nick Sanborn about how he built a large real estate business and coaching funnel by simply documenting what he was already doing every day.
Listen as he shares why he tells his team to post three pieces of business-related content every day, why you shouldn’t wait for the perfect setup, and how one simple change to his YouTube strategy helped generate nearly $100K a month in coaching sales.
You’ll Learn How To:
Create content without spending hours planning or scripting
Turn your everyday work into content
Use the “three pieces of content a day” strategy
Use AI to support your content, construction, and real estate teams
What You’ll Learn in This Episode:
(02:35) About Nick and Sanborn Construction
(04:39) Who Nick’s clients are
(05:46) Why they choose a done-with-you model
(07:01) Difference between showing how to do it and walking you through it
(08:11) The market condition in the Midwest
(10:56) If you had to start over, start with your phone
(11:26) The three-content-a-day rule
(13:10) Simple content can outperform highly planned content
(14:34) Preparedness creates confidence
(17:31) Film everything and put it out there
(19:18) The funnel mistake that was costing them leads
(21:06) Adding a QR code on YouTube videos
(23:02) Create content for how people consume it
(24:38) How Nick uses AI across his companies
(27:07) Nick’s recommended books
Who This Episode Is For:
Coaches who want to start doing content
Entrepreneurs who want to grow their audience
Business owners who want to generate more leads through content
Why You Should Listen:
You don't need a huge production team or complicated content calendar. Start by documenting what you're already doing, post consistently, and make it easy for people to take the next step.
Connect with Nick Sanborn:
Website: https://www.sanbornconstructiongroup.com/
YouTube: https://www.youtube.com/@SanbornConstructionGroup
Instagram: https://www.instagram.com/sanbornconstructiongroup
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com