338. Press, Pitches, and What's Actually Moving the Needle | PR Expert Roundtable

This is a free preview of a paid episode (57 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo ⁠
The rules of PR are being rewritten, and most founders haven't gotten the memo yet.
This roundtable pulls together Lydia Bagarozza and Bridget Aileen Sicsko of Visibility on Purpose, Caitlin Copple of Full Swing PR, and Gloria Chou of Small Business PR to get honest about the state of PR in 2026.
What's the most valuable press a brand can land right now? Which outlets look impressive but don't actually convert? How is AI changing who gets discovered and who gets ignored? They get into all of it, including what most founders completely miss after finally landing a feature.
Connect with Caitlin:
Take the Visibility Scorecard: https://fullswingpr.typeform.com/visibilityscore
https://fullswingpr.com/
linkedin.com/company/fullswingpr/
IG: @fullswingpr
IG: @caitlin_copple
linkedin.com/in/caitlincopple
Caitlin's email: [email protected]
Connect with Visibility on Purpose:
https://www.visibilityonpurpose.com/
IG: @visibilityonpurpose
https://www.youtube.com/@visibilityonpurpose
Connect with Gloria:
Get Gloria's Free On-Demand Training: www.gloriachoupr.com/masterclass
IG: @gloriachoupr DM her 'ELLEN' for a free resource!
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you.
⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Learn more about your ad choices. Visit megaphone.fm/adchoices