356. What Makes A Business Ready to Sell? The 12-Year Path to a 7-Figure Agency Exit

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What does it take to sell a company you spent your entire twenties building? Courtney Spritzer, along with co-founder Stephanie Cartin, sold their award-winning social media & influencer agency Socialfly in a 7-figure deal in 2024. The pair now run Entreprenista as co-CEOs, their second venture together.
Continuing our acquisition series, Courtney walks us through the full 12-year path to exiting her first company: the buyers who came knocking as early as 2014, why she and Stephanie weren't ready to sell then, and how they spent years building infrastructure so the agency could run without them.
Preparing to sell isn't a separate project from running the company. It's work that founders should start before a buyer is even at the table.
Connect with Courtney:
https://entreprenista.com
Join the community: https://www.entreprenista.com/tel-start
IG: @courtspritzer
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