358. Predictable Virality? The Carousels That Grew Her Account From 4K to 36K Followers In 1 Year

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Can you actually predict virality? Website copywriter and Dirty Copy founder Marisa Twentyman believes she’s cracked the code on viral Instagram carousels. In just one year, she grew her audience from 4,290 to 36,900 followers using this single content format.
It started with a 30-day carousel challenge and one post that unexpectedly climbed to 100K views. Instead of chalking it up to luck, Marisa reverse-engineered why it worked using engagement psychology. Since then, she’s publicly called out which carousels are going to take off before they do, including one that reached 2.8 million views and generated $7,600 in sales.
In this kickoff to our case study series on audience growth, Marisa breaks down the hooks, structure, and strategic hot takes behind her most viral carousels. This is your crash course in how to create content that doesn’t just rack up views, but actually converts that attention into reliable follower growth and sales.
Connect with Marisa:
Get Results like Marisa with her Viral Carousel course: https://dirtycopy.co/viral-carousels-course
https://dirtycopy.co/
Dirty Chats Podcast: https://podcasts.apple.com/us/podcast/dirty-chats/id1826883045
IG: @dirty.copy
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