362. Why She Spends Half Her Ad Budget in The Final 24 Hours Of a Launch (Turning $150K into $1.1M Sales)

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Most entrepreneurs spread their ad budget evenly across their launch window, but Ashley Brock spends half of hers in the final 24 hours. Founder of The Paid Ads Academy and author of the #1 Amazon bestseller How to Win with Paid Ads, Ashley has managed more than $200 million in ad spend and built an eight-figure business in under three years.
Kicking off our launch & business expansion series, Ashley unpacks the challenge launch that turned $150K in ads into $1.1M in revenue, including the $75K she spent in a single day to drive 193 of 409 purchases. She explains how she sets Meta budgets up the day before to force the spend, her current advertising budget split between Meta and platforms like Google and Spotify, and the strategic ticket tiers behind the success of her million dollar campaign.
An evenly spread ad budget assumes that buyer demand is even across the launch window. Ashley proves why this isn’t usually the case.
Connect with Ashley:
Join the next Paid Ads Academy 5-day challenge: https://paidadscoaching.com/challenge
IG: @ads.with.ashley
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