363. She Burned Down Her Agency & Rebuilt It in 6 Weeks (From -8.2% to 20.1% Net Profit)

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For six years, Hamilton Schmid grew Virtual Cornerstone as a one-stop-shop virtual assistant business. Then her bookkeeper’s cost analysis showed the company was running at a -8.2% net profit. Today, Hamilton has (profitably) relaunched Virtual Cornerstone as a strategic marketing microagency for multi-six-figure, woman-owned businesses.
Continuing our launch & business expansion series, Hamilton walks through the six weeks between her decision and the relaunch, including letting go of 9 of her 11 clients and restructuring her team. She breaks down the pricing calculator behind her new 80% gross margin, why her average contract jumped from $1,200 to $3,500 a month, and how the business hit 20.1% net profit in its first month on the new model.
Connect with Hamilton:
Revive your dead email list: www.virtualcornerstone.com/deadlist
IG: @virtualcornerstone
LinkedIn: https://www.linkedin.com/company/virtual-cornerstone/
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